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Home \ Kaltcha Pioneers

Kaltcha Pioneers

Funded by the UK Premier League and run in partnership with Grassroot Soccer, Kaltcha Pioneers was WFC’s programme to disseminate HIV prevention messages to youth in the townships. Initially envisaged as a three-month project, Kaltcha Pioneers continually gathered momentum and ended up spanning eight months.

The initial stage saw WFC adapt Grassroot Soccer’s curriculum so that the HIV prevention messages, which were taught through playing football, could be transferred into student films. In partnership with Grassroot Soccer, WFC recruited twenty young people from Khayelitsha and together they produced a collection of films in styles ranging from news reports, talking heads, vox-pops, discussions and drama. The team also began using social media to gain a wider audience for their films.

As a result of this exposure, Cape Town community TV channel (CTV) asked for a series from Kaltcha Pioneers in the run-up to World AIDS Day. WFC was able to bring on Nokia as a sponsor and selected filmmakers from the original Kaltcha Pioneers team produced a slate of films broadcast during lead-in to World AIDS Day.

Off the back of that, Mxit - the mobile phone social network - offered WFC a video platform for the films. A campaign began in advance of Valentine’s Day, which called on young people to: LOVE YOUR PARTNER – KNOW YOUR STATUS. The Kaltcha Pioneers filmmakers had identified a really important barrier to preventing the spread of HIV, which was that many people are too scared to get tested so they didn’t know whether they have the virus or not.

The Valentine’s Day campaign on Mxit was a surprising success. Many people contacted the WFC team, thanking them for speaking about how HIV affects ordinary people’s lives and wanting to share their own stories. The Kaltcha Pioneers ran a really excellent social media campaign around this message, particularly on Facebook. People began using the comments section as a forum to discuss opinions on HIV, and to impart advice.

When the Valentine’s Day campaign ended, there was still momentum within the team. They wanted to set up a mobile cinema and testing centre and drive it around malls in the townships. Unfortunately, the team were unable to access the necessary funds and WFC HQ was overwhlemed at that time. This was a common problem with projects: a reliance on WFC HQ to raise funds because the application processes within the donor community are hard to access by the actual beneficiaries themselves.

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Zola & Lisa

Country: South Africa / Project: Khayelitsha 2013

This brilliantly improvised conversation between a couple just after the wife has discovered she is HIV positive, gives a rare and poignant insight into the reality of living in a community where HIV is a common occurrence. This scene, so vivid and so true, shows how adults cope with the situations this present them with […]

Kaltcha Pioneers Trailer

Country: South Africa / Project: Khayelitsha 2013

This short films encourages young people to get tested for HIV and AIDS, it brings attention to the effects HIV and AIDS can have on an individual and a community.

Video Diary – Living with HIV

Country: South Africa / Project: Khayelitsha 2013

A women from khayelitsha had to tell us how she got infected with the HIV/AIDS virus and had to tell us her personal review of how people stigmatized her . CHECK THAT OUT

Kaltcha Talk 1

Country: South Africa / Project: Khayelitsha 2013

In this episode of Kaltcha Talk, the team disucss sex in the context of relationships, how it impacts on them and changes them. They talk about ideas of love, openly and from their perspective. This episode of part of a series created during a project run in partnership with Grassroot Soccer and funded by the […]

Child Headed Household

Country: South Africa / Project: Khayelitsha 2012

This film follows the life of a woman who was orphaned by HIV/AIDS and now looks after her brother. In ths film we hear how she won Miss Khayelitsha Beauty Contest. After making this film, the story was picked up by Glamour magazine SA. This film is part of a series produced during a training […]

HIV at the Bus Stop

Country: South Africa / Project: Khayelitsha 2013

A guy who is confused by the HIV virus as it is taking over his life.

Kaltcha Talk 2

Country: South Africa / Project: Khayelitsha 2013

Another really open conversation about the circumstances in which some people have sex against their better judgement, risking the spread of HIV. In a society where this subject is taboo, these young people are being incredibly couragous expressing themselves so openly and honestly. Testiment to the power of grassroots filmmaking

HIV/AIDS interview

Country: South Africa / Project: Khayelitsha 2013

Kaltcha Pioneers – HIV/AIDS Interview: Khayelitsha. The major problem we have found after our market research is that the “slash” between HIV/AIDS is confusing.

CTV Episode 3

Country: South Africa / Project: Khayelitsha 2012

This film investigates the atttitude towards traditional medicine treatment of HIV.

News Report – HIV Attacks A Human

Country: South Africa / Project: Khayelitsha 2012

Produced as part of a partnership with Grassroot Soccer and The Premier League to spread HIV awareness messages though football and social media, this report teaches young people the basic science behind how HIV infects the body

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